Thursday, February 9, 2012    

Greetings, James  

It's February, love is in the air and we're giving our partners a lot to love. We recently launched our propietary state-of-the-(he)art,  real-time analytics tool for digital out-of-home advertising. The tool is the first of it's kind within the digital out-of-home industry and eases the proof-of-perforance and reporting process for both Advertisers and Networks. We've also added multiple new and exciting networks to the rVue platform, offering advertisers an even broader-range of category types to include in media plans. For advertisers, the ability to include multiple networks in a campaign allows for the advanced targeting and maximized reach the look for in a DOOH campaign. 

Be sure to stay with us for all of the latest DOOH news. 

 

Save The Date For Our Next Webinar 
Campaign Compliance: How To Ensure Success 

February 16, 2012 at 2pm - 3pm EST
 

Accountability is critical to ensuring advertiser confidence and repeat business. Advertisers are seeking verification of more than just the spots they run on your network, they’re also seeking confirmation of audience impressions. In our next webinar, the focus is on enabling Networks to achieve campaign success through accurate data and accountability. 

The informative discussion will cover the most important factors to ensure campaign success:

- Your Network's Profile –  Ensure advertisers can create accurate plans by keeping your profile data current
- Understanding and responding to campaign offers
- Overcoming roadblocks to achieving campaign compliance
- Calculating impressions, CPMs,  loop lengths and dwell times
- Campaign compliance and managing expectations
- Streamlining and reporting campaign data
- Leverage tools to ease the reporting process
- And more!

Register now! You won't want to miss this engaging and interactive discussion. 

Digital Signage Expo 2012 - Las Vegas, NV
March 6 - 9, 2012 

Don't miss Jason Kates and Jennifer Bolt speaking at this years Digital Signage Expo. Jennifer's panel of Media Strategists, on March 6 from 11:05am - 12:00pm during the Digital Place-Based advertising summit, How Media Strategists Are Successfully Selling Digital Place-Based To Brands, is a must-attend for media buyers and networks looking to receive tips on how to help get the most out of their conversations with clients interested in DPB media. Jason's presentation, on March 7 from 3:00 - 4:00pm, Getting Noticed By Advertisers, will offer networks insight into how you can increase revenue by positioning your digital out-of-home network favorably in the eyes of agencies and advertisers. We look forward to seeing you there. 

rVue Welcomes New Network Partners 

rVue is proud to welcome a diverse collection of new premium Network partners into the platform since the last month. These Networks can be found in such desirable locations throughout the U.S. and Canada as doctors offices, hospitals, arenas, restaurants and more. They each offer first class digital signage executions in high traffic locations. To learn more about our Network Partners contact us at connect@rvue.com.  

Jennifer Bolt featured on Digital Signage Today
5 Things: Five Reasons Networks Make The Media Plan But Not The Buy 

It's happened to most networks at one point or another. Your network was selected for an early media plan or RFP, but never made the media buy. Here are the five most likely reasons why this occurs. Read more. 

The rVue blog covers the most fascinating technology and creative initiatives in digital out-of-home media, technology and advertising. Our most popular posts in December were: 

Super Bowl Halftime Show Features Madonna + DOOH  

L et's Play Name That Ad