February 2012
For Immediate Release
PARADIGM AV’S AMBITIOUS ISE
APPROACH ENSURES BREAKTHROUGH FOR SCALABLE AND SIMULATION
Paradigm AV has reported an overwhelmingly positive response to its product showcase at this
month’s ISE 2012 in Amsterdam. In what was seen as a radical
departure for the company, the show marked the launch of Paradigm’s new European distribution arrangement
with Scalable Display Technologies and provided a first large-scale presence for its newly-formed subsidiary,
Simulation Displays Ltd.
The stand highlight was unquestionably
the Paradigm Display Wall, a unified display product range based around Scalable Display Technologies’ world-leading products
for automatic alignment, blending, warping and colour calibration of projected images, while the eye-catching
gesture-controlled Cube from GestureTek, provided an effective means of beckoning visitors into the
environment.
Paradigm AV managing director, Greg
Jeffreys, was delighted with the reaction from consultants and specifiers, who he said immediately grasped the
concept of scalability of a large-screen mega-pixel interactive display that sits on a
network.
“From the feedback we received from the
Wall, with its soft-edge blend onto a flat wall, it became evident that this solution can be sold into the B2B
markets as well as simulation,” he said. “With the advanced automatic alignment of multi-projector arrays onto curved and cylindrical
screens the advantages to both markets became self-evident.”
He added, “Because the use of multiple
projectors is ramping up exponentially, we see Scalable as an important strategic partner. Our own core skills
of meeting difficult challenges with projected displays means that this solution, with its automatic calibration
of soft-edge blending, will open new doors for us and enable us to realise ambitions we have had to offer a cost-effective way of using commercial
off-the-shelf components to deliver advanced solutions.”
The product range is based around best practices and
research-based knowledge on high-resolution, interactive displays which are scaled to, and configured for,
each specific environment, while future options will include curved screens and transportable/deployable
options.
Paradigm AV also introduced its wholly
owned subsidiary, Simulation Displays Ltd, and new Business Development Manager, Henry van der Helm, who will
head up this division. Simulation Displays will handle the marketing of Scalable’s products into the simulation and reality
markets.
Finally, the company also displayed a new multi-touch interactive table from Displax, based on a Windows
7 plug-and-play compliant foil that Paradigm use to make interactive displays up to 100”. At the same time they confirmed UK representation of further global brands, including Da-Lite, Chief
and Projecta.
Summarised Paradigm AV sales director, Mick Perrone, “As a result of
taking this ambitious approach to delivering unique solutions we have brought back a large number of positive
leads — making this potentially the most successful trade show we have ever exhibited at.”
Further information
from:
Greg Jeffreys
Jerry Gilbert
Paradigm AV
JGP
Public Relations
T: +44 (0)1234 843388
T: +44 1707 258525
F: +44(0)1234 854477
F +44
(0)1707 267140
E: greg@rearpro.com
E: jerry.gilbert@ntlworld.com
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