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MTV3 Using never.no
Interactivity Suite to Engage Finnish Hockey Fans
OSLO, Norway —
June 4, 2012 — never.no today announced that MTV3, one of the largest commercial broadcasters in
Finland, is using the never.no Interactivity Suite (IS) during 2012 IIHF hockey matches to harvest related
social media content from its second-screen app and sites such as Facebook and Twitter, and incorporate that
content into its hockey broadcasts.
"Sport fans often carry on a running commentary
through social media while watching a game," said Jaron Millner , head of MTV3's consumer interaction businesses. "The Interactivity Suite
enables us to tap into that commentary easily and use it to add value to our broadcasts. Now we can find
and filter viewer comments and absorb them into our broadcast quickly and efficiently, which helps spark
lively conversation about the games as they're happening."
With IS, MTV3 producers can monitor Twitter
hashtags and the station's Facebook page to harvest and capture real-time social conversation, moderate the
content, and directly ingest it into their Hego graphics system for on-air playout. Rather than having to
browse social media sites looking for good content, and then manually copy and paste it into the graphics
system, MTV3 can now do it all from a single system, which greatly streamlines the workflow.
"With IS, MTV3 is getting hockey fans involved in
the action more completely and efficiently than ever before," said never.no CEO Lars Lauritzsen. "It's an
example of how sports broadcasters of all kinds can take advantage of Social TV to increase fan engagement and
drive viewer loyalty — something that's becoming more and more important as broadcasters compete for market
The never.no IS is a toolkit for creating the
technical backbone of interactive broadcasts and Social TV. IS supports true participation TV by enabling
viewers to influence a broadcast in real time, and allowing them to interact with one another and the rest of
the world. With IS, a broadcaster can effortlessly aggregate user-generated content from social media sites
such as Twitter and Facebook into programming, and even build synchronized companion apps that enable viewers
to interact with their televisions using an iPad® (or tablet), PC, or smartphone.
More information about never.no products is
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never.no's award-winning interactive "TV. Mobile.
Social. 1Framework." technology connects fragmented media platforms across broadcast TV systems, mobile, and
social media platforms — enabling real-time viewer participation, Social TV, and synchronized companion apps.
In operation since 1999, never.no has a global customer base including top brands such as Al Jazeera, BBC, CBC,
Danmarks Radio, MBC, Music Choice, TV Norge, TV 2 Norge, TV 2 Danmark, Viasat, and VOA. More information about
never.no products is available at