DSE 2012 NEW Ad Agencies & Brand Marketers Track to De-Mystify Planning & Buying DPB Media
Atlanta – Digital Signage Expo (DSE), the world’s largest International Tradeshow and Conference dedicated exclusively to digital signage, interactive technology and digital out-of-home networks (DOOH), will present an all new four-part Advertising Agencies & Brand Marketers Seminar Program.

In addition to the full day, March 6th 3rd Annual DPB Advertising Summit, the Advertising Agencies & Brand Marketers Seminar Program, to be presented in Las Vegas March 7-8, 2012, is part of DSE’s eight-track Educational Conference and is designed specifically for Advertising Agency Professionals and Brand Marketers who are responsible for strategy, planning and the stewardship of advertising dollars as well as digital place-based and DOOH operators of advertising-supported networks. This educational track will focus on issues related directly to planning, buying and substantiating advertising expenditures in digital place-based and DOOH networks.

Topics to be covered include:
• Agency Perspective: How We Value Digital Place-Based Networks
• Mobile Campaign Integration with DOOH – It Doesn’t Have to be Social! It Just has to Work!
• Refuse Standards, Fight Formats: Secrets to Better DOOH Campaigns
• Cross-Channel Integration: Integrating Digital Signage Into a Single Holistic Digital Communication Solution

Richard Lebovitz, Educational Director for Exponation, LLC, which produces DSE, said, “Because DPB and DOOH networks provide a wide variety of contextual opportunities in which to engage customers, more advertising agencies and marketers than ever before are looking to leverage the powerful convergence between digital signage, mobile, online, social networking and other media.” He added, DSE’s Advertising & Brand Marketers Seminar Program is designed to help them do just that.”

Registration for the Advertising Agencies & Brand Marketers Seminar Program, the 3rd Annual DPB Advertising Summit, or any of the DSE 2012 educational conference seminars is now available online at www.digitalsignageexpo.net.

Mark your calendar now: Digital Signage Expo® 2012, co-located with the Interactive Technology Expo and Digital Content Show, is scheduled for March 6-9, 2012, at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Jeanne Phillips, (770) 649-0300, Ext 16. Or, for more information, visit www.digitalsignageexpo.net. You can follow DSE on Twitter at DSExpo, or for all DSE 2012 updates, use #dse2012. For year-round news and information on digital signage, visit DSE’s new Digital Signage Connection web portal at www.digitalsignageconnection.com.

About Digital Signage Expo
Digital Signage Expo, held at the Las Vegas Convention Center, Las Vegas, NV, USA, is the world’s largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

Over 180 exhibitors will feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 100 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The program is comprised of 11 pre- and post-show educational events, 32 seminars, 40 targeted Industry Vertical Discussion Groups and over 40 free presentations staged in three on-floor theaters.

by  - January 10, 2012

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Source: http://www.digitalsignageexpo.net.