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Feb 21
ANALYTICS WHITEPAPER PROVIDES DIRECTION TO NEXT STAGE OF DIGITAL PLACE-BASED SECTOR GROWTH
"“Technology is the Rocket, Content is the Fuel and Analytics are the Guidance System” defines new Analytics whitepaper"
By:
Lyle Bunn
Tues. Feb 21. BUNN Co. has released a comprehensive whitepaper titled “Digital Place-based Media ROI Analysis - Defining Value” subtitled “ROI or Die” that offers a framework of analytics aimed at increasing the investment, use and optimal use of the media.
The 41-page paper by Lyle Bunn (Ph.D Hon), an independent analyst, advisor and educator in the Dynamic Place-based Media industry includes 20 sections addressing What Digital Media is Now, Analytics for Decision Support, Insights/Actionable Intelligence, Approaches to Analytics and the Costs of Analytics.
“The industry has gained acceptance, grown and established the needed technologies, operating processes and infrastructure for sustainable growth” notes Bunn in the whitepaper introduction. He added, “this has led to the growing awareness of the importance of “content” relevant to targeted audiences and the achievement of desired business, communications and marketing goals, and with this, the high value of analytics for decision support and optimization of the media”. Bunn notes “Technology is the Rocket, Content is the Fuel and Analytics are the Guidance System”
The whitepaper can be downloaded from www.LyleBunn.com - RESOURCES. http://lylebunn.com/aboutus.aspx No fees or registration required.
Lyle Bunn
Strategy Architect
BUNN Co.
O: 613-475-9121
C: 416-904-4426
30 Bayshore Road
Brighton, Ont. K0K 1H0
Lyle@LyleBunn.com
www.LyleBunn.com
Dynamic Place-based Media, Digital Signage, Digital Out-of-Home
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